While not as operationally intensive as a hotel, the operating attributes of assisted-living facilities are massively important to financial success. In particular, understanding your clients and their needs, as well as recognizing the importance of a satisfied employee base, will improve all outcomes over time.

From an investment perspective, it is no surprise real estate targeted at seniors is expected to benefit significantly from a powerful demographic shift well under way in the United States. The baby boom generation, which refers to the 78 million Americans born between 1946 and 1964, began reaching the traditional retirement age of 65 in 2011. During the coming decade an unprecedented number of people will hit the same milestone, swelling the ranks of elderly citizens and reshaping the demand curve for healthcare services of every sort. The U.S. Census Bureau predicts the population of Americans aged 65 and older will reach 72 million by 2030, reflecting