Private workplace model targets underserved demand in trophy office assets
by Andrea Zander
Smaller businesses, executives and professional firms want access to trophy office assets without committing to a traditional large-block lease. Adam Stark, founder and CEO of Stark Office Suites and its premium Excelsior by Stark brand, discusses how the private workplace model is evolving to meet that demand, why he sees a growing opportunity within the office sector, and how the model differs from coworking platforms such as WeWork.