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ABOUT US - Management Bios
H. Lawrence Hull, Jr.
Larry Hull Larry Hull is the chairman of Institutional Real Estate, Inc. He is also the president of Larco Advisors, Inc., a financial consulting company, and a senior adviser to Lombard Investments, Inc. He has more than 30 years of experience in the pension fund investment business as a consultant to pension advisers and plan sponsors with a focus on developing and structuring international alternative asset investment programs. He is founder of the Pacific Pension Institute and a member of the PPI Board of Directors. Hull earned a B.A. in business administration at the University of Oregon and is a graduate of the Air War College. He is a retired Air Force colonel.
Geoffrey Dohrmann
Geoffrey Dohrmann Geoffrey Dohrmann, CRE, is founder, president and chief executive officer of Institutional Real Estate, Inc., a San Ramon, California–based publishing and consulting company focused on meeting the information needs of the commercial real estate investment community. In this capacity, he also serves as publisher and editor-in-chief of several leading industry publications, including: The Institutional Real Estate Letter – North America, The Institutional Real Estate – Europe, the European Real Estate Quarterly, Institutional Real Estate Newsline, Institutional Investing in Infrastructure, Institutional Real Estate FundTracker and IREI Monthly, as well as numerous special reports on the industry. Mr. Dohrmann also serves as the editor-in-chief of the company's newest publication, The Institutional Real Estate Letter – Asia Pacific, launched in January of 2009.

A graduate of the University of California, Berkeley, Geoff is a member of the editorial and/or advisory boards for The Journal of Real Estate Portfolio Management and Real Estate Research Corporation. He also has lectured on institutional real estate market-related matters at the business schools of the University of California, Berkeley, Stanford University, Harvard University, Northwestern University, the University of North Carolina and Yale University.

Geoff is a member of the board of directors for the American Real Estate Society and is on the board of advisers for Beezwax, an Oakland, California–based software development firm. He also is a Fellow of the Homer Hoyt Institute and the American Real Estate Society and is a member of the Counselors of Real Estate.

His professional memberships include the American Real Estate Society, the Pension Real Estate Association, the Urban Land Institute (IOPC Red Council), the National Association of Real Estate Editors, the American Real Estate and Urban Economics Association, and the Specialized Information Publishers Association.

Mark Dohrmann
Mark Dohrmann Mark Dohrmann, is chief operating officer of Institutional Real Estate, Inc., a San Ramon, California–based publishing and consulting company focused on meeting the information needs of the commercial real estate investment community. In this capacity he oversees day-to-day operations for the firm, coordinating the efforts of Admin, Editorial, Conferences, Research & Sales & Marketing. He is charged with marshaling the company's limited resources to their most productive uses with the aim of creating maximum value for the company's stakeholders. He is responsible for developing and cascading the organization’s strategy/ mission statement to the managers and staff, and implementing appropriate rewards/recognition and coaching/corrective practices to align personnel with company goals. His role extends the time available for IREI's CEO to focus on Sponsor/Client relations, general business development and planning.

A graduate of the Oregon State University, Mark worked for Simpson Timber Company, Coast Distributors Inc. as Operations Director, Kahler-Senders Group, Inc. & as owner/operator and CFO and managing member of KSGIG, LLC. He was a founding member of the Consolidated Sales Network, a national association of specialty food brokers.
Alex Eidlin
Alex Eidlin Alex Eidlin is managing director, associate publisher with Institutional Real Estate, Inc. He oversees the planning, production and sponsorship program for The Institutional Real Estate Letter – Asia Pacific. Prior to his position with IREI, Alex was senior vice president and publisher at IRETO (The International Real Estate Trade Organization). While with IRETO, Alex published the Asia Real Estate Report, participated in numerous real estate conferences in Asia, and built relationships with institutional and private investors in Asian real estate. In addition to publishing the Asia Real Estate Report, Alex assisted a local government agency in China in its efforts to divest some of its property investments. He also worked with Chinese and foreign developers and investors, helping them implement their investment programs.

Before his assignment with IRETO Alex was a partner in the first multiple-manager real estate fund in Japan — J-Land Fund. This fund invested more than $100 million in various sectors with a carefully selected group of Japanese and foreign real estate asset managers. Prior to that, Alex worked for the acquisition team of CB Richard Ellis Investors in Tokyo and subsequently became associate director, Investor Advisory Services Group, at CB Richard Ellis, Tokyo. Alex started his career in finance at BARRA International, a premier quantitative asset management and consulting firm, where he was director of client services in its Tokyo office. Subsequently, Alex worked in Tokyo and Hong Kong for Paribas Capital Markets, Morgan Stanley, JPMorgan and Fuji Capital Markets in equity and interest rate derivatives area, serving high-net-worth and corporate clients in Asian countries. In the course of his work, he has completed several high-profile transactions and delivered numerous seminars on the use of derivative products in risk management to governmental institutions and private firms in China, Singapore, Thailand and Malaysia. Alex is fully fluent in Mandarin Chinese, Japanese and is a native speaker of Russian.
Sheila Hopkins
Sheila Hopkins Sheila Hopkins is Managing Director, Europe and the senior editor, advertorials at Institutional Real Estate, Inc., where she has held a variety of positions over the past 10 years. During this time she served as the first editor of High Return Quarterly and Global Quarterly; was editor-at-large for other IREI publications including IREN, TIREL and REITStreet; wrote and edited IREIzine; researched and wrote special reports; and wrote many award-winning feature articles for all of IREI's publications. In addition, Sheila has worked as the advertorial editor for the entire time, developing, editing and producing more than 150 profiles, interviews and special sections for IREI sponsors. Prior to joining IREI, Sheila worked as an advertising copywriter and designer for several small ad agencies in Chicago, Tampa and Boston. Sheila has a BA from the University of Notre Dame.
Larry Gray
Larry GrayLarry Gray serves as editorial director for Institutional Real Estate, Inc. (IREI) and is responsible for overseeing the editorial staff and production of the firm's various publications. Larry possesses more than 20 years of publishing experience and has been working in the commercial real estate industry for more than 15 years. He joined the IREI staff in 1993 and was involved in the development, writing, editing and production of a number of the firm's publications. Larry departed in 2000 and served as an editor for Real Estate Media Inc. before becoming public relations manager for Marcus & Millichap Real Estate Investment Brokerage Co. He rejoined IREI in fall 2005. He began his publishing career at Touchdown Publications and also has served on the staffs of several newspapers, including the The Napa Valley Register and the Sonoma Index-Tribune. Larry earned a bachelor's degree from the University of California, Davis and a master's degree from Western Illinois University.
Sandy Terranova
Sandy Terranova Sandy Terranova is VP, marketing & circulation for Institutional Real Estate, Inc. and is responsible for developing and executing the company's circulation and advertising direct marketing campaigns for The Institutional Real Estate Letter–North America, The Institutional Real Estate Letter – Europe, The Institutional Real Estate Letter – Asia Pacific, Institutional Real Estate Newsline, Institutional Investing in Infrastructure and Institutional Real Estate FundTracker and IREI's on-line bookstore. She manages the marketing department, which includes circulation, advertising and the company's website. In addition, Sandy also negotiates IREI's marketing alliance endeavors with conference organizations and other service providers. Prior to joining IREI, she worked for Cloutier Agency, where she was responsible for direct marketing promotions, public relations and studio bookings. Sandy received her B.A. in journalism from California State University, Los Angeles.
Terri Chang

Terri Chang has served in the past as VP, chief administrative officer and acting treasurer of Institutional Real Estate, Inc. (IREI) where she reported to the CEO, with primary responsibilities which included overseeing administrative, financial and personnel matters of the firm, as well as the planning and execution of company events, board meetings and other special projects.

Prior to joining IREI in 1992, Terri was an owner and partner of various companies including Gift-A-Way Specialties, an import and export company based in Taiwan, specializing in advertising items; Altra Financial Services, a mortgage brokerage firm based in Walnut Creek, California; and Lomita Estate Development, a land and multifamily development firm based in Lafayette, California.

A graduate of Taiwan University with a bachelor's degree in European and English literature, Terri emigrated from Taiwan in 1986 and became a U.S. citizen in 1994.

Ashlee Lambrix
Ashlee Lambrix Ashlee Lambrix is the Research Manager for Institutional Real Estate Inc. She leads and coordinates all sponsor and in house research projects, in addition to helping create and develop our Quarterly Fundtracker Report she also maintains 24 Research databases. She manages the research department, which includes all the data collection for all Special Reports, Research Requests, and our Annual Plan Sponsor Surveys. Ashlee Joined IREI in 2004 and earned her Bachelors Degree in Political Science from Sonoma State University.

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